Samples
High sales volatility can be measured through the year
Some retailers rely on seasonal variations to develop their business. This means the space allocated to some products will vary throughout the year. But, what is the optimum space required each season and are you achieving it? Profitable Product Performance allows you to measure different space allocations on a product to show the return profit of each.
Measure cross selling successes or failures
Should you put one product next to another ands will it increase your profits? Measure a products performance in two different locations, then enter the figures into PPP and it will identify whether your cross selling promotions are working.
Measure location success
Should a product be at the front of the store, the back or on a display? Compare the performance figures in three locations and then you can make a business decision rather than make a guess.
Measure category success
Is one category more profitable than another? The answer is yes, but which one? Put in the category figures for each product group and compare how they are performing. You may it will encourage you to re-think how you look at category management.
Measure signage strategy success by category or by product
Does a sign really make a difference? Compare the performance of the product with and without a sign to really know.